There’s a moment every pet parent experiences — when you look at your animal and realize just how deeply they’ve become part of your life. It’s not just love — it’s a bond that grounds you, comforts you, and changes how you see the world. For me, that moment came in college, when my dog Darci was two years old.
At the time, I was beginning to take my own health seriously. I started eating better, exercising, and learning more about nutrition. I became fascinated by the quality of food I was putting into my own body — and one day, as I was scooping the same kibble into Darci’s bowl, it hit me: What exactly is in this dog food?
That question changed everything.
It was the last bag of kibble I ever bought.
I dove into researching what real pet nutrition looks like and began working with a holistic veterinarian to make Darci’s meals from scratch — ensuring they were balanced and biologically appropriate. I soon discovered a handful of fresh food brands that shared the same values I did: meals made with organic produce, human-grade ingredients, grass-fed and pasture-raised meats, and most importantly, complete and balanced nutrition.
That’s when I realized: while most of the pet food industry is dominated by highly processed, synthetic, convenience-first options, there is a better side — a smaller, more thoughtful side — committed to helping our pets truly thrive.
My partner Desirae and I Created Fresh Fur Pets to make that better option accessible and convenient.
With over six years in the pet food industry — including direct involvement in AAFCO meetings where nutritional and labeling standards are shaped — we’ve seen just how disconnected marketing claims can be from true pet health. Behind the shiny bags and buzzwords lies an industry driven more by profit than nutrition. That’s why we’re on a mission to change the way pets are fed — with transparency, integrity, and food that actually supports their well-being.
As business owners — and with Desirae being a pediatric nurse — we fully understand what it means to live a fast-paced lifestyle while still doing everything we can to care for our family to the best of our ability
We understand how busy life can get. Most of us don’t have the time to prepare healthy meals from scratch for our pets — and let’s be honest, we’re used to having everything delivered to our door. That’s where we come in.
We have worked closely with experts, and trust every product we offer with our own pets. We’ve curated a selection of truly healthy, biologically appropriate pet foods. No synthetic fillers. No questionable ingredients. Just real food your pets will love — and, more importantly, food they’ll thrive on.
Because our pets deserve better. And now, they can have it — delivered right to your door.
We believe the best pet nutrition comes from a balance of love and evidence. While our hearts drive us to do everything we can for our animals, we also rely on proven science to guide our decisions. Every food we carry is backed by nutritional data, developed or reviewed by veterinarians, and formulated to meet — or exceed — AAFCO standards for complete and balanced diets. We’re not here to sell trends or guesses. We're here to deliver real nutrition, backed by research, and trusted by those who care deeply — just like you.
Research indicates that incorporating just 20% fresh food into your pet's diet can significantly boost their immune system and help reduce allergies.
