Pet food standards allow ingredients and practices that have no place in your pet’s bowl. From rendering diseased animals into pet food ingredients to approving chemical preservatives banned in human food, the bar isn’t just low—it’s unacceptable.
We believe your pets deserve better—better ingredients, better sourcing, and better standards—and we’ve built our entire product selection around that mission.
Not just meeting industry requirements—but exceeding them.
Our favorites are formulated by veterinarians and/or PhD nutritionists and are crafted with:
Human-grade ingredients
Certified organic components
Grass-fed and finished animal proteins
Choosing grass-fed and finished meats isn’t just better for your pet—it’s better for the environment. Grass-fed animals are typically raised on pasture, which means:
Healthier ecosystems – Improves soil health, biodiversity, and restores native grasslands.
Lower carbon footprint – Pasture-based farming can reduce greenhouse gas emissions.
Carbon sequestration – Healthy grasslands capture and store carbon in the soil.
Better animal welfare – Animals live more natural, stress-free lives without the overcrowding of feedlots.
Grass-fed meats also have more omega-3 fatty acids, CLA, and antioxidants—supporting skin, coat, reduced inflammation, and overall wellness.
By choosing grass-fed and finished meats, we support regenerative farming practices that benefit animals, the planet, and your pet’s health.
We have an amazing variety of brands, but here are our favorites:
Fresh options: Solutions Pet Products, Raw Bistro, Small Batch, Steve's Real Food Bones & Co, Andersons Natural Pet Food, Raised Right.
Scoop-and-serve minimally processed foods: Carna4 Dr. Marty, Simple Food Project — minimally processed and never extruded like traditional kibble.
Kibble and can options: Open Farm, Bixbi, The Honest Kitchen, Farmina, First Mate, Stella & Chewy, Instinct, Nutrisource